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Top Visual
Trends 2025

We've analyzed Instagram's top brands to bring you the latest and most influential trends, saving you the hassle of finding them yourself. Stay tuned for a curated look into what's shaping visuals in 2025.

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APFR

APFR is a Japanese fragrance brand founded by Keita Sugasawa in 2011.

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COMING OF AGE

Coming Of Age (COA) is a clothing and accessories line designed by Amanda Lurie (established in 2019) that encapsulates the playful charm of nostalgia and the tenacity essential to coming into oneself.

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COMING OF AGE

Coming Of Age (COA) is a clothing and accessories line designed by Amanda Lurie (established in 2019) that encapsulates the playful charm of nostalgia and the tenacity essential to coming into oneself.

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COMING OF AGE

Coming Of Age (COA) is a clothing and accessories line designed by Amanda Lurie (established in 2019) that encapsulates the playful charm of nostalgia and the tenacity essential to coming into oneself.

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Costa Brazil

Costa Brazil is an eco-beneficial beauty line founded by Francisco Costa to capture the rich, natural essence of Brazil.

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Costa Brazil

Costa Brazil is an eco-beneficial beauty line founded by Francisco Costa to capture the rich, natural essence of Brazil.

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LES THÈMES by Rebecca Goddard

LES THÈMES by Rebecca Goddard is a refined curation of old-world rarities and modern objects, styled into poetic, thematic collections that celebrate beauty, ritual, and timeless elegance.

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LES THÈMES by Rebecca Goddard

LES THÈMES by Rebecca Goddard is a refined curation of old-world rarities and modern objects, styled into poetic, thematic collections that celebrate beauty, ritual, and timeless elegance.

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Trevarefabrikken

A former factory turned cultural haven in Henningsvær, now reimagined as a vibrant hotel, café, and gathering space by the Arctic sea.

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Lille Format

Lille Format — a charming Copenhagen café and the little sister of Format, serving artfully crafted pastries, seasonal desserts, and specialty coffee in a warm, design-forward setting

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Lille Format

Lille Format — a charming Copenhagen café and the little sister of Format, serving artfully crafted pastries, seasonal desserts, and specialty coffee in a warm, design-forward setting

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Le Monde Beryl

Le Monde Beryl reimagines classic footwear with an artistic sensibility, merging timeless design with modern sophistication.

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Le Monde Beryl

Le Monde Beryl reimagines classic footwear with an artistic sensibility, merging timeless design with modern sophistication.

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Pan After

Pan After is a Melbourne-based showroom and concept store curating thoughtful, design-led objects that celebrate materiality, craftsmanship, and cultural narrative.

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Pan After

Pan After is a Melbourne-based showroom and concept store curating thoughtful, design-led objects that celebrate materiality, craftsmanship, and cultural narrative.

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future future

A contemporary izakaya in Melbourne blending Japanese culinary traditions with modern Australian sensibility and design.

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LÉCLISSE

LÉCLISSE is a Paris-based design brand creating sculptural, conceptual accessories that blur the lines between fashion and art.

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Nara

Nara is a playful design brand creating bold, sculptural furniture pieces that double as functional art for both adults and children.

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Nara

Nara is a playful design brand creating bold, sculptural furniture pieces that double as functional art for both adults and children.

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Bisque Bistro

Bisque Bistro is a Lisbon-based dining spot blending vintage Parisian charm with refined plates and playful elegance in an intimate, nostalgic setting.

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Grau

GRAU is a German lighting brand blending cutting-edge technology with poetic design to create emotionally intelligent, human-centered light.

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&Daughter

&DAUGHTER is a UK-based knitwear brand blending timeless design with natural yarns and sustainable craftsmanship.

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&Daughter

&DAUGHTER is a UK-based knitwear brand blending timeless design with natural yarns and sustainable craftsmanship.

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&Daughter

&DAUGHTER is a UK-based knitwear brand blending timeless design with natural yarns and sustainable craftsmanship.

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CAJAL

CAJAL is a Los Angeles-based jewelry brand creating avant-garde glass pieces inspired by flowers and organic forms.

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Anonymous Copenhagen

Anonymous Copenhagen is a brand blending Scandinavian minimalism with continental elegance through refined, conscious footwear and accessories.

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Mud

Mud is a stripped-back, design-driven dog care brand offering scent-free, ego-free grooming essentials for every kind of pup.

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Mud

Mud is a stripped-back, design-driven dog care brand offering scent-free, ego-free grooming essentials for every kind of pup.

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Femme Cheval

Femme Cheval is a modern equestrian social club and lifestyle platform built around a love of horses, community, and the countryside.

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Femme Cheval

Femme Cheval is a modern equestrian social club and lifestyle platform built around a love of horses, community, and the countryside.

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Miaou

Miaou is a fashion brand blending vintage-inspired silhouettes with contemporary edge, known for its playful, body-conscious designs and confident, feminine aesthetic.

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Marie-Stella-Maris

Marie-Stella-Maris is a B Corp-certified brand offering luxurious, sustainably made fragrances and care products for body and home.

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Laura Lombardi

Laura Lombardi is a New York-based jewelry brand known for its sculptural pieces that blend classic forms with contemporary style, all crafted with a commitment to sustainability.

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Focacciamo

Focacciamo is a Madrid-based eatery serving up Italian focaccia sandwiches with bold personality, quality ingredients, and a playful, design-forward aesthetic.

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Focacciamo

Focacciamo is a Madrid-based eatery serving up Italian focaccia sandwiches with bold personality, quality ingredients, and a playful, design-forward aesthetic.

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Focacciamo

Focacciamo is a Madrid-based eatery serving up Italian focaccia sandwiches with bold personality, quality ingredients, and a playful, design-forward aesthetic.

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NIKO JUNE

NIKO JUNE is a Copenhagen-based creative workshop and design studio known for its experimental approach to everyday objects, merging functionality with artistic expression.

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NIKO JUNE

NIKO JUNE is a Copenhagen-based creative workshop and design studio known for its experimental approach to everyday objects, merging functionality with artistic expression.

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Space of Time

Space of Time is a wellness brand offering sensorial tools and remedies that help reconnect mind and body through mindful rituals and daily self-care.

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Space of Time

Space of Time is a wellness brand offering sensorial tools and remedies that help reconnect mind and body through mindful rituals and daily self-care.

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Bakkerij Funk

Bakkerij Funk is a lively Antwerp-based bakery celebrating plant-based pastries, natural wines, and specialty coffee in a laid-back, sunny setting.

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Bakkerij Funk

Bakkerij Funk is a lively Antwerp-based bakery celebrating plant-based pastries, natural wines, and specialty coffee in a laid-back, sunny setting.

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Baker Bleu

Baker Bleu is a beloved neighborhood bakery in Melbourne and Sydney, known for its naturally leavened bread, flaky pastries, and generous spirit of sharing.

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Ffern

Ffern is a UK-based artisan fragrance house crafting small-batch, organic, and natural perfumes, available exclusively to those on their ledger, blending seasonal scents with a sustainable approach.

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Chuí

Chuí is a lush, Michelin-recognized restaurant offering seasonal dishes in a tropical garden setting in Buenos Aires.

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Rapha

Rapha is a premium cycling brand blending high-performance gear with storytelling and community, making every ride more than just a ride.

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Rapha

Rapha is a premium cycling brand blending high-performance gear with storytelling and community, making every ride more than just a ride.

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Glowery

Glowery is a playful skincare brand offering vegan, cruelty-free essentials made in France, focused on barrier support and vibrant self-care.

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Glowery

Glowery is a playful skincare brand offering vegan, cruelty-free essentials made in France, focused on barrier support and vibrant self-care.

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Masimalo

Masimalo is a Stockholm-based brand offering thoughtfully designed, handcrafted accessories for dogs and their humans, made from sustainable materials.

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Masimalo

Masimalo is a Stockholm-based brand offering thoughtfully designed, handcrafted accessories for dogs and their humans, made from sustainable materials.

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Twentyfifth

Twentyfifth is a brand offering playful, minimal woven bags that blend casual ease with thoughtful, handmade details.

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Origo Bakery

Origo Bakery is a Barcelona-based artisanal bakery known for its sourdough pastries, specialty coffee, and commitment to regenerative agriculture and craftsmanship.

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Origo Bakery

Origo Bakery is a Barcelona-based artisanal bakery known for its sourdough pastries, specialty coffee, and commitment to regenerative agriculture and craftsmanship.

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Reservation Parfums

Reservation Parfums is a fragrance brand that blends French olfactory craftsmanship with California’s cinematic warmth, offering a sensual and nostalgic escape through scent.

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Reservation Parfums

Reservation Parfums is a fragrance brand that blends French olfactory craftsmanship with California’s cinematic warmth, offering a sensual and nostalgic escape through scent.

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Magna

Magna is a bold and energetic beverage brand offering magnesium-powered hydration for athletes and everyday optimists who play the long game.

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ODDOBODY

ODDOBODY offers organic cotton underwear and basics that celebrate body literacy, intimacy, and everyday rituals.

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Byredo

Byredo is a modern luxury brand blending fragrance, beauty, and fashion through a distinctive, artistic lens.

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Sleep or Die

Sleep or Die is a Canadian wellness brand that offers bold, design-driven sleep aids for people who struggle with restless nights.

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Sleep or Die

Sleep or Die is a Canadian wellness brand that offers bold, design-driven sleep aids for people who struggle with restless nights.

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Areyou Seoul

Areyou Seoul is a Korean clothing brand offering relaxed, layered everyday pieces with a subtle twist and youthful spirit.

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Areyou Seoul

Areyou Seoul is a Korean clothing brand offering relaxed, layered everyday pieces with a subtle twist and youthful spirit.

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Louie

A vibrant café in South London blending coffee, cocktails, and art with a strong local spirit and a focus on community events and colorful food experiences.

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Matias Moellenbach

Matias Moellenbach is a Copenhagen-based design studio blending bold forms, vibrant colors, and playful materials in contemporary home objects.

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Emme Parsons

Emme Parsons is a European-made footwear brand embracing fluid formalism through minimalist and refined silhouettes.

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Emme Parsons

Emme Parsons is a European-made footwear brand embracing fluid formalism through minimalist and refined silhouettes.

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Emi Jay

Emi Jay offers dreamy, feel-good hair accessories and styling essentials with a nostalgic, feminine twist.

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Emi Jay

Emi Jay offers dreamy, feel-good hair accessories and styling essentials with a nostalgic, feminine twist.

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Gezeiten

A science-backed skincare brand powered by the sea, Gezeiten blends biotechnology with a minimalist, poetic aesthetic.

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Gezeiten

A science-backed skincare brand powered by the sea, Gezeiten blends biotechnology with a minimalist, poetic aesthetic.

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Seedkeeper

A visually engaging gardening brand from Seoul offering curated seed kits and poetic tools to inspire a thoughtful, sustainable approach to growing plants at home.

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Seedkeeper

A visually engaging gardening brand from Seoul offering curated seed kits and poetic tools to inspire a thoughtful, sustainable approach to growing plants at home.

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La Manso

La Manso is a bold, playful jewelry brand from Barcelona known for its sculptural resin rings and statement accessories that blend kitsch with modern art influences.

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La Manso

La Manso is a bold, playful jewelry brand from Barcelona known for its sculptural resin rings and statement accessories that blend kitsch with modern art influences.

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Tisbé

Handmade in Colombia, Tisbé creates delicate, artful jewelry that merges sensual minimalism with sculptural design.

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Tisbé

Handmade in Colombia, Tisbé creates delicate, artful jewelry that merges sensual minimalism with sculptural design.

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Pompon Cucu

Pompon Cucu is a Paris-based clothing brand creating nostalgic, handcrafted pieces with a whimsical and playful touch.

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Pompon Cucu

Pompon Cucu is a Paris-based clothing brand creating nostalgic, handcrafted pieces with a whimsical and playful touch.

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Pompon Cucu

Pompon Cucu is a Paris-based clothing brand creating nostalgic, handcrafted pieces with a whimsical and playful touch.

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MELIMELI

MELIMELI blends Scandinavian simplicity with Italian elegance to create timeless interior pieces designed for lasting love and cozy livin

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CICLO

CICLO is a Bangkok-based fashion label creating wearable art pieces that blend modern silhouettes with nostalgic, vintage-inspired aesthetics.

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CICLO

CICLO is a Bangkok-based fashion label creating wearable art pieces that blend modern silhouettes with nostalgic, vintage-inspired aesthetics.

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CICLO

CICLO is a Bangkok-based fashion label creating wearable art pieces that blend modern silhouettes with nostalgic, vintage-inspired aesthetics.

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Hetras

A Korean fragrance brand offering handmade perfumes and scent experiences with a serene, elegant aesthetic inspired by craftsmanship and nature.

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Gentle Offerings

A Los Angeles-based floral studio crafting whimsical, sculptural arrangements for events and everyday enchantment.

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Gentle Offerings

A Los Angeles-based floral studio crafting whimsical, sculptural arrangements for events and everyday enchantment.

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Studio Schmaus

Studio Schmaus is a Berlin-based culinary duo crafting vibrant, veggie-forward dishes and drinks with a bold, playful aesthetic and a focus on local, seasonal ingredients.

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Studio Schmaus

Studio Schmaus is a Berlin-based culinary duo crafting vibrant, veggie-forward dishes and drinks with a bold, playful aesthetic and a focus on local, seasonal ingredients.

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Studio x Kitchen

Studio x Kitchen is a beautifully styled Copenhagen café serving vibrant seasonal dishes in a serene, design-forward setting.

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BOYHOOD

BOYHOOD is a Korean menswear brand offering refined, everyday clothing and footwear with a minimalist yet nostalgic aesthetic.

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Ursula Futura

Ursula Futura is a Vienna-based brand creating playful, sculptural design objects that transform everyday moments into extraordinary experiences.

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Ursula Futura

Ursula Futura is a Vienna-based brand creating playful, sculptural design objects that transform everyday moments into extraordinary experiences.

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Aiayu

Aiayu is a sustainable fashion brand that has been creating responsibly made wardrobe staples since 2005, focusing on high-quality natural materials and timeless design.

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Aiayu

Aiayu is a sustainable fashion brand that has been creating responsibly made wardrobe staples since 2005, focusing on high-quality natural materials and timeless design.

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Slurp Ramen

Slurp Ramen is a Copenhagen-based ramen restaurant known for its high-quality ingredients, rich broths, and a no-reservations, dine-in-only experience, creating a unique and authentic ramen culture.

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Marshmellow Fabrics

Marshmellow Fabrics is a Portuguese homeware brand crafting high-quality, authentic, and comfortable textiles since 1967.

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Marshmellow Fabrics

Marshmellow Fabrics is a Portuguese homeware brand crafting high-quality, authentic, and comfortable textiles since 1967.

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Scapers Club

Scapers Club is an adventure-focused community and platform that blends outdoor exploration with culture, offering travel experiences, gear recommendations, and storytelling for modern adventurers.

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Sensual Sport

Sensual Sport is a modern sexual wellness brand by Emily Oberg, combining sleek design with pleasure-focused products for a confident and empowered lifestyle.

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